conversion rate optimisation
Conversion Rate Optimisation¬†(CRO) is an aspect of internet marketing that focuses on turning website visitors into sales. It is an integral part of any company’s marketing strategy in the digital age as it can be the primary avenue through which to acquire customers.

Conversion Rate Optimisation is one of the key steps in a new-age form of promotion known as inbound marketing. In stark contrast to traditional forms of outbound marketing, which involve pushing a product on mass audiences through TV advertisements, billboards or telemarketing, inbound marketings aims to earn attention from niche audiences through quality, engaging and relevant content. In other words, they come to you. And once they’ve found you, you need to keep them there.

Defining Your Strategy and Goals

The first step in increasing a website’s conversion rates is identifying the gaps in your business. You need to discover which sectors of your business are under performing and which areas require the most improvement. You should then outline specific long-term goals you are looking to achieve and identify the ways you will measure success.

Research

The key to Conversion Rate Optimisation is research. Market research is vital to understand your customers and to tailor a site to suit their needs. You need to find out where traffic is being sourced from, aka which page they are landing on, how they navigate the site and which search engine or link they are coming from. Even more importantly you need to gain an understanding of the visitors to your site. You should know what their intentions are on your site, what they are looking for, how you can help them and identify user-experience problems. You should also study your competitors and track your ideal customer’s activity on social media and review sites.

Creating a Strategy

You should adapt your site’s User Interface (UI) and User Experience (UX) based on your market research to make it more suitable to your target audience. Ensure it is easy to navigate, has a grabbing landing page and has relevant and informative content that would interest potential customers. User Interface is the portal interacts with upon reaching your site, such as the buttons, graphics, forms and tables. User Experience on the other hand is how the visitor feels when visiting and using the site. Userlicious provides these important services, which are catered directly to each individual company and their target audience.

After making changes to your website it is imperative to track the success of the changes. This enables you to identify what alterations translate visitors into customers and what you should do more or less of to increase your conversion rate even further.

Creating easy to use interfaces that are attractive and intuitive will do wonders in attracting visitors to return to your site, buy your products and services and recommend your site or brand to others. Conversion Rate O
ptimisation is the key to increasing sales in the modern age. Simply conducting research and creating an effective strategy that corresponds to these findings can do wonders in terms of adapting a site to turn visitors into customers.

 

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