Facebook is in the final leg of negotiations with nine media partners to host the right to directly publish their articles into newsfeeds.

The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel, and Bild will be offered advertising space on a user’s newsfeed page and be able to sell advertisements in their articles in return for their articles.

But the proposal has been fiercely contested in recent months.

Some parties believe Facebook will gradually exercise control over which articles get made available to readers – effectively exercising a veto power over the news everyone is exposed to.

Others say that the integrity of journalism will be eroded as articles get written for the medium and the business that owns it.

Still others believe the subscriptions to media journals will create silos – where people are not exposed to contrary points of view or challenging content.

The New York Times media critic David Car said, last February, that media outlets “would essentially be serfs in a kingdom that Facebook owns.”

Exposure to the massive number of Facebook users is a tempting offer for content providers. They will be able to advertise before billions and benefit from the introduction of e-transactions on Facebook.

But the risks that attending this deal are just as great.

Business pressures from Facebook could have serious repercussions in journalistic and editorial decisions; resulting in an almost Orwellian control over information (and therefore attitudes).

But Jeff Jarvis, Professor of Journalism from the City University of New York, believes such a merger will reinvent journalism and create new business models and modes of information consumption.

In a blog post he wrote, “We (in the media) are no longer monopolies, in control of content and distribution from top to bottom. We now live in ecosystems where we must work with others. Get used to it. Find the opportunity in it.”

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